What is Light It Up Video Marketing?
Light It Up Video Marketing is an online platform where entrepreneurs and online business owners can learn to use video in their marketing but….there’s so much more.
This platform was created by Niamh Arthur, an American who now lives in Ireland with her family.
After many failures in the online space, Niamh finally found success as an affiliate.
However, although she now earnt enough money to support her family she found herself sabotaging what she had built. The marketing tactics she was using at the time simply didn’t ‘fit who she truly was.’
So eventually she decided to go into business on her own and use the medium of video to help others:
- Create a deep, authentic connection with their audience
- Use marketing systems that aren’t manipulative like many mainstream strategies
- Use video as their chosen medium
What’s Under the Hood?
The training in the Light It Up Video Marketing platform is in video form. The majority of training videos are only small bite sizes of only a few minutes however, some are much longer.
Here is what you’ll find inside the course:
- Videos on how to create a connection with your audience
- How to plan out your videos and create a schedule to stay on track
- Using storytelling inside your video
- How to use smartphones and laptops to record your content (hint: if you have smartphone headphones then that’s all the equipment you’ll need to record)
- Batching videos (this means you record lots of videos in one sitting then release them over time)
- How to create online courses using both slides and face videos
- Niamh’s own Youtube strategy
- Niamh’s Facebook strategy
- Doing Facebook live streaming (no it’s not too scary with a bit of practice)
- Creating ‘Evergreen Pathways (also known as funnels)
- How to create bridge videos as a pathway to your sales video
- How to create your sales video and earn online
….as well as much more
There are also tons of pdf’s you can print off too.
To be honest with you I was going to list out the entire content inside LIU but I didn’t think it would be fair as others may copy Niamh’s course.
Who is it for?
There is a number of people the ‘Light It Up’ platform will be ideal for although it’s not for everyone.
If you’re looking for traditional marketing that targets people’s pain points in an attempt to ‘force’ them into buying your products, then this isn’t the place for you.
Our unofficial motto is ‘show up as you are and let your audience decide’.
This brings me to two important points about LIU and marketing in general.
Many people just don’t have enough time to write long blog posts…(present company excluded of course!)
So you could potentially record a months worth of content in as little as an hour or two, then release them when you wanted.
Also, those of us who have also self-sabotaged our previous online business due to feeling ‘gooey’ from manipulative marketing tactics, will find the LIU platform much more refreshing.
Here are some others who may benefit from Light It Up video marketing:
busy parents or those who want to start an online business but have no time to chase their dreams
those who have coaching/service/mentor businesses looking to expand their reach and gain more clients
affiliate marketers (like me) wanting to help spread the word about products that have changed our lives
retirees looking to supplement their pensions
college students looking to cover their tuition living costs
those of us on welfare looking to earn our own income
anyone who would like financial freedom and to be their own boss
those who would just like a couple hundred dollars each week (or more)…
Wait!
Maybe you don’t have nor want an online business yet. Maybe you want to create professional looking videos but looking down a camera scares more than a tax audit…yeeps!
Then Niamh’s free course may just be right for you.
Benefits of Joining LIU
One of the big benefits is that you’ll gain access to the community Facebook group.
If you’ve joined in on the ‘Ignite 30 Day Video Challenge’ , then you’ll know how supportive and fun it is having a group to cheer you along.
There are many ways a group like this can be helpful:
- If you’re new to making video, then you’ll allow others to support you as you begin to dip your feet
- If you label your video as critique then you’re signaling to others that you need feedback on how to improve
- If you stop making vid’s for several weeks or longer (which can happen) then the group will support you getting back on the horse (there is specific training to help you saddle up again.)
- If you label your videos as public you’ll get comments from within the community to boost your rankings.
The truth is many folk visit other members they’ve grown close to…even if it’s overseas.
Another benefit is that many of us whether new to video or not don’t have any idea of what to say.
No problemo. Niamh’s course will show you how to structure each different type of video, then give you prompt’s about what to talk about.
And the prompt’s library is constantly being updated as is the rest of the LIU platform.
However, if there’s a number one issue amongst all online business owners then it’s time.
I totally understand.
So let me ask how much time do you spend on Facebook?
How about you log into your account and after clicking a couple buttons you go live for 8 to 10 minutes twice a week.
That’s it….your works done and now you can break out a cold beer. (This is not recommended before recording. Be responsible. No drinking & live streaming!)
Cost of Membership
Currently, I am aware that the cost to become a member of the Light It Up Video Marketing platform involves a 200 USD joining fee then is 35 USD a month to remain a member.
I know 200 hundred can be a hurdle for some so I completely understand if it’s out of your price range right now.
However twice a year Niamh opens the door on her ’30 Day Ignite Video Challenge.’ This challenge comes with a one off cost of $20 USD. This twenty dollar cost is only for the challenge.
Also there are limited spaces available for this video challenge. If you would like to master video creation then it may be a good idea to book in now.
At the end of the course, Niamh usually offers a special discount to her flagship product ‘Light It Up Video Marketing.’
It’s such a blast to watch people grow. To see them overcoming their fears of what use to scare them. And although that little bit of fear never goes away…that makes Public Video making & Live Streaming so much more enjoyable.
No Upsells
One of the things that used to bug me about other online business teaching platforms is the other add-ons they would charge to unlock higher levels of training.
That doesn’t happen here.
One price for everything.
Even if you decide to create your own Youtube channel you won’t need a keyword tool to find keywords. At least not with Niamh’s strategy.
Although you’re quite welcome to use the free ‘Google Keyword Planner’ if you want to show up in Google searches (as well as Youtube.)
In fact the costs a really minimal.
But like I said there are no upsells.
If you record 8 videos within a month you’ll have access to Niamh to ask her any business and video related questions.
35 USD month will get you the whole package.
Final Verdict
The Light It Up Video Marketing platform is not for everyone.
While some marketers want cookie cutter marketing systems others want to do only what feels right for them.
If you’re looking to earn money online but just don’t have much time then using video could be what you’re looking for.
You can batch a months worth of video in a couple hours or do a 10 minute Facebook live stream twice a week.
I’ll do an article soon on how popular video content is becoming…so it’s a great medium to use.
You’ll also have a supportive team in the Facebook group cheering you along, commenting on your videos (to boost rankings), and being there with you every step of the way.
If you don’t have your own product…no problem.
Go to my contact page and I’ll show you how to choose an affiliate product.
LIU Video Marketing will be especially important for those that self-sabotage or who don’t feel good doing traditional marketing.
When it comes to the price I think 35 USD a month is very reasonable.
Many other online business teaching platforms charge much more although I understand that this price may be too much for some.
If you can’t afford it, no problem.
Here’s a link to Niamh’s free course. Learn and practice the basics, if you happen become financially secure later on then you may want to join at that time.
You’ll be a step ahead of the rest and will have built up your confidence as well.
Whether you join now, later or never…I appreciate your time,
Chris.
ps- Be sure to contact me if you have any questions.
