Lights, Camera, Hairspray
A while ago when I first got tempted to overcome my fears and create public videos I came across a lady who had some interesting advice.
This involved purchasing hairspray, make up and doing so-called professional videos. When I mean make up I mean for guys as well.
But this approach put me in a bit of dilemma. Firstly I was trying to be and act like a pseudo-news anchor when I was little ole Chris from New Zealand.
The pressure became too much. I was starting with a perfectionism burden that just wasn’t me.
I had found the same issues that I had with traditional marketing…it wasn’t aligned with who I truly was.
Move Over Ryan Gosling
So I knew then and there that the hairspray, look as perfect as possible approach just wasn’t going to work.
But luckily I met another lady, (I meet far more lady’s online than in the real world…sad but true.)
Anyway, the long story is that I was on a business Facebook group and some beautiful soul mentioned Niamh Arthur.
I soon found out that Niamh was a ‘Jedi’ of sorts, at least when it came to creating videos so I jumped onboard her next free course and was totally blown away. No, not by her Light Saber.
Anyway within 3 short videos through the course, I felt the burden of pressure beginning to lift.
No need for hairspray, no need for makeup and no need for reading off a script…
…yep no scripting.
Let’s Keep it Real
One of Niamh’s basic philosophy’s is to turn up as you are. This means if you feel comfortable turning up in jeans and a hoodie then do that.
It’s all about real people being authentic. Me being me…and you being you.
If you have a business then this may be a good avenue to investigate. I’ve said this before, information is no longer the primary currency on the internet, attention is.
People want to connect with others who are like them.
And by not scripting an even greater connection is created with your audience and subscribers.
People can tell if you’re reading from notes.
Sure it’s fine to have notes to make sure you’re covering all the points you wanted to say, but certainly reading scripts word for word seems formal and creates somewhat of a distance.
Practice What I Preach
Now some of you good folk may be wondering “Hey Chris where are your videos…those unscripted ones you’re
talking about.”
Well recently I moved house and things are a bit cluttered right now. Although I have OCD I’m not a hoarder but I still have boxes stacked in my room (and a large fridge that’s broken.)
I also have no internet connection there so I haven’t done anymore FB Lives.
But since I mentioned that I have OCD you’re quite welcome to watch my 3-Video Series I have created about how I overcame this illness through adapting ancient memory systems.
It’s completely free so keep your credit cards nicely tucked away.
Obviously being the Picasso of this project I knew the topic inside out…I mean I invented it.
Wrap up Time
Let’s do a quick recap of the main points we’ve covered.
- Creating professional looking videos is important but the important thing is to be authentic.
- The most valuable commodity on the internet is attention and we create this by being ourselves.
- People are looking for authenticity and connection.
- It’s okay to have notes of your main points but short unscripted videos really grab the attention of your viewers.
I hope you’ve enjoyed this post and please feel welcome to have a look at my free course OCD course if you interested. And go ahead and share the link with anyone who you think may benefit from it.
BTW this particular is teaching NLP therapists how to use this system but it’s still relevant to those with the illness too.
Plus there are 2 free examples on how to stop OCD checking the front door and coffee maker that you can use straight away.
This webpage contains good examples of non-scripted videos and I hope you enjoy them even if you don’t have this illness.
Enjoy and click the banner below for immediate access.
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